Notes & Links: August 13, 2013

Boomer Suicide Rate Rising

Anthony Cirillo writing contributing to Healthworks Collective looks at data that was published last month regarding suicide rates for men and women of a certain age. 

The CDC analyzed National Vital Statistics System (NVSS) mortality data from 1999–2010. The results of this analysis indicated that the annual, age-adjusted suicide rate among persons aged 35–64 years increased 28.4%, from 13.7 per 100,000 population in 1999 to 17.6 in 2010. 

Among men, the greatest increases were among those aged 50–54 years and 55–59 years, (49.4%, from 20.6 to 30.7, and 47.8%, from 20.3 to 30.0, respectively). Among women, suicide rates increased with age, and the largest percentage increase in suicide rate was observed among women aged 60–64 years (59.7%, from 4.4 to 7.0). 

One of the reasons Cirillo gives for this increase in suicide is the stress of caregiving. He addresses the need for caregivers to see what they do as an opportunity. Which if you read my essay at Mayo Social Media Network agrees with his view. 

7 Ways to Get More Patients Online

Jonathan Govette contributed to Healthworks Collective and this is a great article with a lot of practical advice and tips. There are some infographics on FB G+ that ring so true not just for patients but for anyone looking to post. (Note: he says 7 I am struggling to find #7 there are only 6 listed)

According to TeleVox, 51% of people say they’d feel more valued as a patient through digital health communications. This means that it is time to strengthen your relationships with potential patients online to ensure that awareness of your practice is reaching the most amount of relevant people as possible.

All I can say is word up. And for people to feel more valued we need to know the problems they want to solve and offer them solutions that they can integrate into their experiences. 

Here are the 6 ways:

  1. Pay Per Click Advertising
  2. SEO
  3. A Healthcare Database and Booking Service
  4. Content Marketing (The most important especially if you address problems that can be solved)
  5. Social Media (Great tips and tricks here)
  6. Email Marketing 

We all know these ‘ways’ but to find them in one place is a good resource. Take a look well worth the time. Check out the optimum timing for posts on social media.

Maker Movement Meets Healthcare

If you are slow like me you scratched your head when you read Maker Movement’ and healthcare in one line. 

Basically, for one of these it’s health literacy education & outreach via hands on geek project, and for the other two, there were real world problems that have expensive, time-consuming or often inaccessible solutions, for which people came up with their own solutions and alternative

PF Anderson on her blog Emerging Technologies Librarian has share some great links. How can you not smile at a 12 year old named Sylvia on Make Magazine who shows us how to build a pendant that shows your heart beat. She is so damn perky for this early in the morning. 

Take a look great stuff.