Moving On Up: Podcast 028

I moved from my first agency job on Madison Ave to a start-up downtown. The change was not just geographic it was dramatic. The work was the same client and agency dance yet here when we came back it was less about executing the notes from the client. It was more about deconstructing the market, the audience, the brand, and the science. We did not think words and pictures it was goals, strategy, position, audience, and so much more.