Beyond the Headlines: Drinking Media’s Phone Kool-Aid

Gruber at Daring Fireball pointed to this article in Business Insider by Jay Yarow “Here’s A Problem With The Theory That Android Is Taking Over The World

On average, iOS users spent $127.92 per order on Black Friday compared to $105.20 per order for Android users. iOS traffic reached 28.2 percent of all online traffic, compared to 11.4 percent for Android. iOS sales reached 18.1 percent of all online sales, compared to 3.5 percent for Android.

The above is from IBM scraping millions of transactions and terabytes of data.

Adobe tracked 400 million visits to >2,000 US retailers 

iOS-based devices drove more than $543 million dollars in online sales, with iPad taking a 77 percent share. Android-based devices were responsible for $148 million in online sales, a 4.9 percent share of mobile driven online sales.

…iPads drove the vast majority of online sales with $417 million while iPhones were responsible for $126 million. In comparison, Android-based phones generated $106 million, Android-based tablets $42 million in online sales on Thanksgiving and Black Friday

So every month we see the headlines about Droids taking over the phone and tablet market. Consider this data and who is driving business and what this means to those companies that market to consumers. Be true to thy market. 

And finally, think about the headlines we see on medicine and health. How the world is ending. When we do a deeper dive into the data from reliable sources we often get a bit of clear picture. This makes the case for critical apprasial at all levels. 

Leave a Reply

Your email address will not be published.