An original paper in JMIR (J Med Internet Res) “Evaluating the Process of Online Health Information Searching: A Qualitative Approach to Exploring Consumer Perspectives”
This important paper takes a deeper dive into consumers health and learning behavior when using the internet to search for healthcare information. The paper identifies qualitative data regarding search behavior and process and it reviews in great detail the quantitive data. And I would submit that this paper points path to improve physician and patient engagement. Additionally, whether you buy my conclusions/recommendations or not, this paper has all the key and important references. For me this is the data that drives new strategies and tactics that will increase and improve physician/patient engagement.