Podcast 15: Selling Hope Not Reality. Carolyn is unable to join me. Today I talk about Cancer Centers direct to consumer adverting and how their message avoids the reality of those facing a terminal illness. We are little hope machines looking to find a way out of our fear when faced with a terminal diagnosis. It is at this point when we need support and guidance from our HCP most.
There are two articles from GeriPal here and here on patients receiving a terminal diagnosis and direct to consumer advertising by Cancer Centers. I relate these articles to my own narrative of Donna’s diagnosis and passing.