The BioContinuum Group, Inc. (BCG) is a medical communications company opened in 1993. Over the past 20 years I have continued to reinvent and adapt the original idea while remaining consistent to my vision: strategically focused communications and educational programs can change behavior and improve outcomes. This site is a place where adult learning, healthcare, marketing, communications, education, technology, and social media play nice with each other.
Humans are learners. Learning is at the core of our conciseness. Learning changes our conciseness. We use what we learn to make decisions, select a medical treatment, purchase a healthcare application for our phone, or ask a healthcare professional about treatment.
- Adults want to learn solutions to problems they already have
- If we know problems our audiences have (specific to our goals) we can attract their attention and engage them better
- Adults want to drive their own learning at their own pace with their own tools
- Adults will be more active learners if you respect the demands on their time and lives
Learning is the process of reflecting on experience, that reflection produces insights that may be useful in solving future problems. (Slotnick, 1999) I would add, those experiences will solve future purchase decisions and impact outcomes.