Do We Really Understand Strategic Analysis in the Digital Age?

“Most of all, strategy is becoming less about assets and capabilities and more about connections and access.  It’s not so important anymore what you have—or even what you know—but how you can forge networks of purpose which can adapt in real time.” This is from Digital Tonto’s blog post ” 5 New Principles of Strategy for the Digital Age

How many of our marketing clients and agency partners understand I mean really understand this new world? They treat it as a series of tactics without consideration for strategies. 

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